THE ANTIDOTE TO THE UNINTERESTING
Wanna get into it? Email me for my book.

SCHUH
BRAND STRATEGY
CULTURE STRATEGY
BRAND PARTNERSHIPS STRATEGY
CREATIVE STRATEGY

ADIDAS SPW
category positioning
label positioning
talent ACTIVATION STRATEGY
ZNE: CREATIVE strategy

QUANT INSIGHT & CULTURAL INTELLIGENCE
UNIVERSAL MUSIC
SCAPA
BRAND STRATEGY
VERBAL IDENTITY
CREATIVE STRATEGY

ADIDAS originals
ozworld: creative strategy
adidas x disney: creative strategy
eyewear: creative strategy
UNderwear: creative strategy

SLAM
BRAND STRATEGY
PRODUCT ASSORTMENT STRATEGY
COMMS ACTIVATION STRATEGY

ADIDAS TRAINING
category positioning
LES MILLS: PARTNERSHIP ACTIVATION STRATEGY
BRAS & LEGGINGS: CREATIVE STRATEGY
BEST OF ADIDAS: CREATIVE STRATEGY
sTRENGTH: CREATIVE STRATEGY
HIIT: CREATIVE STRATEGY
X-CITY RUNNING: CREATIVE STRATEGY
