SCHUH

Repositioning the brand as the antithesis to uniformity.

BRAND STRATEGY
CULTURE STRATEGY
BRAND PARTNERSHIPS STRATEGY
CREATIVE STRATEGY

ADIDAS SPW

Positioning off-duty into opportunity.

CATEGORY POSITIONING
LABEL POSITIONING
TALENT ACTIVATION STRATEGY
ZNE: CREATIVE STRATEGY

UNIVERSAL MUSIC

Where and how music should play in football.

QUAL INSIGHT & CULTURAL INTELLIGENCE

SCAPA

Claiming sanctuary in a crowded category.

BRAND TRANSFORMATION
BRAND STRATEGY
VERBAL IDENTITY
CREATIVE STRATEGY

ADIDAS ORIGINALS

OZWORLD: CREATIVE STRATEGY
ADIDAS X DISNEY: CREATIVE STRATEGY
EYEWEAR: CREATIVE STRATEGY
UNDERWEAR: CREATIVE STRATEGY

SLAM

BRAND STRATEGY
PRODUCT ASSORTMENT STRATEGY
COMMS ACTIVATION STRATEGY

ADIDAS TRAINING

CATEGORY POSITIONING
ADIDAS X LES MILLS: PARTNERSHIP ACTIVATION STRATEGY
BRAS & LEGGINGS: CREATIVE STRATEGY
BEST OF ADIDAS: CREATIVE STRATEGY
STRENGTH: CREATIVE STRATEGY
HIIT: CREATIVE STRATEGY
X-CITY RUNNING: CREATIVE STRATEGY

MINI

BRAND STRATEGY
BRAND TRANSFORMATION STRATEGY
COMMUNITY STRATEGY
JCW BRAND STRATEGY